The Story

Walk in before
you feel ready.

I was a 21-year-old high school dropout walking into a client meeting I wasn't qualified for. That room was Room 11.

I am a 23-year-old high school dropout. I didn't go to college. I don't have a degree.

When I walked into my first client meeting, I was underqualified, inexperienced, and honestly had no idea what I was doing.

I walked into that meeting anyway.

That room was Room 11.

A single leather chair pulled away from a dark meeting table in morning light
The chair nobody claimed.

Today, I'm the co-founder and co-CEO of two companies, and I've sat across the table from C-level executives at some of the largest companies in the world.

I didn't become someone who belonged in those rooms because one day I suddenly became the most qualified person in them.

I became someone who believed I belonged, learned how to navigate the room, and kept walking into the next one.

That is what ROOM 11 is about

Becoming the person capable of getting where you want to go — even before you feel ready.

Because sometimes the only difference between the person standing outside the room and the person sitting inside it is that one of them decided to walk in.

“You don't need permission to belong in the room. You need to walk in and stay long enough to be useful.”

ROOM 11 is the beginning of something larger — media, education, community, events, talent and eventually investment. But it will always be named after the room where the idea actually happened.